Have you ever created a piece of content like a blog post or a pack of PowerPoint slides that were just so good you felt that it was a waste for it to be only showcased the once?
Do you ever get bored of the constant struggle to come up with new and exciting content ideas? If so, then repurposing your old content is the hack that will change your content creating life.
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Repurposing content is not about reposting the exact same thing you have had lying around on your blog for months or years. It is about taking your historical content both on and offline and giving it a new lease of life. It is about establishing an opportunity to increase your audience, and getting the full value out of everything you create.
What content deserves a new life?
Look through your analytics and see what posts have been popular. Take note of your evergreen content and think back to meetings where a PowerPoint presentation went well. Mark all of these down on your to-do list, as these are your winners.
So now you’ve established what content you’re going to repurpose, let’s look at the how.
1. Spinoff posts
Look through your old articles and posts and identify which subjects or points you have either written or talked about, and use them to create a new post or video.
For instance, you may want to take an old listicle and turn each point into a separate post. Which reminds me, I should write an article about spinoff posts.
2. Create a daily email series
Take an in-depth article or a series of posts all on your chosen topic and break them down into palatable chunks of information that can be sent out as a daily email.
This email series can also be shared on your blog so as well as engaging with your mailing list, you are also taking the opportunity to build leads and increase your traffic.
By using free or premium tools like MailChimp and Campaign Monitor, you can simplify the whole process and in-turn monitor your click rate to get an idea of your emails campaign’s success.
3. Create a presentation
Don’t let that fantastic PowerPoint slide pack go to waste. Tweak them so that they are suitable for a commercial audience and upload them onto Slideshare.
Not only that, if you have articles or reports that are full of interesting statistics, quotes and images why not break them down into slides to work as a general and very shareable recap of information.
4. Create an infographic
Infographics are the visual summary of your content. They are an easy way to break down data heavy topics and make them not only more palatable, but considerably more shareable (which makes them great for generating traffic).
According to the Social Science Research Network 65 percent of humans are visual learners which are why infographics tend to go viral.
5. Create an e-book
Self-publishing is now easier than ever to do and writing an e-book can help to establish you as an expert in your field.
Book ’em: Combining posts to create downloadable content can be a huge lead magnet. Just translate it from German first
Look at your existing content and choose a single post or series to expand on. Add in additional research, statistics, quotes and images to make sure that your book is visually appealing. Always ensure that you are adding value that will be worth your audience’s extra investment.
Tip: Remember to thoroughly edit your book. Nothing turns a reader off more and takes them out of the moment than misspelt words and formatting errors.
6. Create a video or podcast
Vlogging and podcasts are a great way to stand out from the crowd. Harvest topics from your previous content and create short informative video or podcasts. Previous blog posts make great subject matter for scripts and the statistics and quotes from your articles can be used to jazz up the visuals.
7. Host a webinar
Webinars are a great way to have an interactive conversation with your target audience.
Why not mine your historical content for information and subject ideas and then host a Q&A webinar ?
Tip: Google+ Hangouts is a great free tool for hosting webinars and you can save them as YouTube videos to use as further content once you are done.
Your content doesn’t just have to have one life. If you let it, it can continue to add value in new formats, attract new audiences and increase traffic.
To find out more or to get some friendly advice on how to repurpose your old content contact us immediately. Seriously, put the sandwich down and call now.
eBook – By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
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