Future Content awards 2018

Future Content awards 2018

It’s that most wonderful time of the year again. No, not Christmas, obviously. It’s the 2018 Future Content Content Awards 2018, the ceremony with the worst name in history. These prestigious awards have been going since 2017 – 12 months in actual time, but...
Lessons from How Not To Plan

Lessons from How Not To Plan

On this cyberest of Mondays – a day dedicated to discount prices, rampant sales and clamouring consumers – it seems apt to report on an APG event I went to this Wednesday about marketing fundamentals. Les Binet and Sarah Carter from adam&eveDDB were on stage at...
Left hand, meet right hand

Left hand, meet right hand

In management circles across the land, there’s an ongoing debate around corporate hierarchies and org charts. With the need for speed and agility – and employees increasingly hungry for autonomy – does the classic structure, with diktats delivered down from on high,...
Music to your ears

Music to your ears

We like labels. Spend any time reading comments on YouTube music videos (yes, I have too much time on my hands) and you’ll see pitched battles between genre fascists: ‘You wouldn’t know grime if it came up and smacked you on the bottom, this is UK rap.’ ‘It’s not...