How do you define your fat words?

How do you define your fat words?

This article originally appeared in our weekly ‘Industry Roundup Newsletter’ that goes out every Friday to marketers around the world. Join them by adding your details here. Are you using fat words? I was introduced to the concept this week and, well, once you spot...
Your content is not spam

Your content is not spam

Businesses engage in content marketing, social media and email marketing to get attention, and to turn that attention to turn into new business. Plans are put together, budgets allocated, agencies picked, and activity begins. Numbers are low initially – “only a...