by Francois Badenhorst | Dec 20, 2017 | Content Marketing Strategy
In her excellent book ‘Quiet’, Susan Cain makes the point that the secret to life is to put yourself in the right lighting. The big challenge is finding the right light for you. For some people, she writes, “it’s a Broadway spotlight; for others, a lamplit...
by Stuart Roberts | Dec 13, 2017 | Content Marketing Strategy, Writing
When you pick up a newspaper or browse online, what is the first thing that grabs you? Probably a headline or image. As a writer, you could craft the most elegant prose ever – but most people have short attention spans, and they are inundated with communications...
by Bita Taghavi | Dec 5, 2017 | Content Marketing Strategy
While content marketing can be traced all the way back to 1732 (when Benjamin Franklin first published the Poor Richard’s Almanac to promote his printing business), it has never been more prolifically used than today. Everyone’s doing it – but not everyone knows...
by Stuart Roberts | Nov 20, 2017 | Content Marketing Strategy, Writing
In 2002, Comedy Central aired an episode of the foul-mouthed cult classic, South Park, called ‘The Simpsons Already Did It’. The episode was born out the frustration the show’s creators, Matt Stone and Trey Parker, felt trying to come up new ideas. Every time they...
by Bita Taghavi | Nov 15, 2017 | Content Marketing Strategy, SEO
When it comes to raising your online profile, the old ‘if you build it, they will come’ approach is unlikely to yield spectacular results. While creating compelling content is important, it’s not enough to increase your reach — after all, people can’t read something...
by Callum Dunbar | Nov 13, 2017 | Content Marketing Strategy
The 2nd and 3rd of November marked the second TEDx Bristol – a two-day celebration of critical thought and radical insight. With ‘Dare to Disrupt’ as its central theme, speakers, musicians and performers delivered a packed programme. Day one – ‘Disruptive...
