by Callum Dunbar | Content Marketing Strategy, Newsletter
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”- H. James HarringtonWhen it...
by Tom Sandford | Content Marketing Strategy, Newsletter
I went to one of the best events I’ve ever been to last month: APG’s annual conference. The theme? On the Contrary – ‘A celebration of creative and contrarian thinking,’ the blurb told us ‘to sharpen strategy and inspire creative’. It did not disappoint. What...
by Tom Sandford | Content Marketing Strategy, Newsletter
Simon Sinek’s ‘Start With Why’ TED talk went viral over eight years ago, and the concept has become so mainstream that I don’t need to expand on it here. But, as business leaders, we’re still trying to work out the application of the theory. Purpose – personal,...
by Tom Sandford | Content Marketing Strategy
The Economist’s lead article last week was ‘Peak Valley’. Silicon Valley, it claims, is losing some of its allure as a hub for innovation and growth. This is due, in part, to high rents, the FAANGs paying insane wages (the average Facebook employee earns $155k) and...
by Tom Sandford | Content Marketing Strategy
RIP the Queen of Soul Aretha Franklin. Icon, legend, superstar; there aren’t enough superlatives to describe this remarkable woman. I always wince when businesses piggyback celebrity deaths to make a point about marketing. The thousands of ‘What David Bowie taught us...
by Stuart Roberts | Content Marketing Strategy
What does your business want to be known for? What topics do you want to ‘own’? What are your areas of expertise? Answered that? Good. Now; how do you prove your expertise in these areas while also boosting your SEO and driving conversions? The answer is pillar pages...
