by Marc Woodland | Aug 16, 2017 | Content Marketing Strategy
Consistency in marketing is all important. Without consistency – in message as well as timing – it’s easy to lose momentum. Marketing is all about keeping your brand in front of people so that when a prospect is ready to become a customer, the name...
by Stuart Roberts | Aug 14, 2017 | Content Marketing Strategy, Newsletter
This piece originally went out to our subscribers as part of our weekly newsletter. To get features like this sent to you every Friday lunchtime, sign up here. We’re all going to die aren’t we? I don’t mean that in a nihilistic, emo, my parents will never understand...
by Emily Knight | Aug 9, 2017 | Content Marketing Strategy
James McQuivey published a Forrester Research report in 2008 called ‘How video will take over the world, claiming that “a minute of video is worth 1.8 million words.” If marketing professionals needed justification to increase video production budgets … this was it....
by Stuart Roberts | Aug 7, 2017 | Content Marketing Strategy, Newsletter
This piece originally went out to our subscribers as part of our weekly newsletter. To get features like this sent to you every Friday lunchtime, sign up here. Producing content week in, week out is tough. But the challenge isn’t in finding the time to write –...
by Louise Stapley | Aug 2, 2017 | Content Marketing Strategy
Look at the most popular app downloads for both Android and iOS each year, and ad blockers are generally near the top. The fact is, people are sick of crappy intrusive ads online, and they vote the only way they know how – by blocking. The rise of adblockers has...
by Callum Dunbar | Jul 26, 2017 | Content Marketing Strategy
My team have engaged an agency to rewrite our website. Instead, the agency has recommended investing in a tone of voice guide before they start working. What’s one of those? Put very simply, a tone of voice guide is one half of your brand book, or guide. It documents...
