by Richard Butterworth | Apr 28, 2017 | Content Marketing Strategy, Writing
You know the value of content, but you just don’t have the time to generate it in-house. So a morning’s social media trawl and a couple of personal recommendations later, you’re poring over CVs and samples for writers with the right stuff. How much guidance will your...
by Richard Butterworth | Apr 13, 2017 | Content Marketing Strategy
Let’s face it, your content’s not really up to scratch, is it? We’re sure you’ve looked at competitors’ websites and realised that what they’re doing is much more interesting, relevant and readable – and their Google Analytics results are probably far superior to...
by Jon Garrad | Mar 31, 2017 | Content Marketing Strategy
Content marketing. Everyone’s doing it, and a lot of it’s bad. Well, not bad. Sub-optimal. Run of the mill. Lacking in confidence, craftsmanship and originality. If you’re going to crank out a clickbaity top five list like this one, at least don’t write exactly the...
by Stuart Roberts | Feb 24, 2017 | Content Marketing Strategy
Content production is demanding. Once the strategy is in place and the wheels are in motion, regularly writing, editing, publishing and monitoring posts is a real labour of love. Those that maintain consistency see results, but often that weekly blog post is the first...
by Tom Sandford | Feb 13, 2017 | Content Marketing Strategy
Businesses engage in content marketing, social media and email marketing to get attention, and to turn that attention to turn into new business. Plans are put together, budgets allocated, agencies picked, and activity begins. Numbers are low initially – “only a...
by Stuart Roberts | Jan 11, 2017 | Content Marketing Strategy
Your blog is a demanding beast: it needs feeding well, and it needs feeding often. But, too often people sweat away trying to feed this beast a new gourmet dinner when there are still plenty of leftovers from the last meal. The constant desire to create something new...
