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Content marketing: Purpose, Mission and Values

Content marketing: Purpose, Mission and Values

by Tom Sandford | Aug 24, 2018 | Content Marketing Strategy

RIP the Queen of Soul Aretha Franklin. Icon, legend, superstar; there aren’t enough superlatives to describe this remarkable woman. I always wince when businesses piggyback celebrity deaths to make a point about marketing. The thousands of ‘What David Bowie taught us...
Pillar pages: A quick and dirty guide

Pillar pages: A quick and dirty guide

by Stuart Roberts | Aug 14, 2018 | Content Marketing Strategy

What does your business want to be known for? What topics do you want to ‘own’? What are your areas of expertise? Answered that? Good. Now; how do you prove your expertise in these areas while also boosting your SEO and driving conversions?  The answer is pillar pages...
Content marketing and the 4P’s: Content as a product

Content marketing and the 4P’s: Content as a product

by Tom Sandford | Aug 3, 2018 | Content Marketing Strategy

A thought experiment. It might be useful. It might not. Content marketing. We all know what that is, right? Instead of marketing your services directly, you promote your content. Show – don’t tell. The Four P’s of marketing. We’re all familiar with these, too:...
B2B marketing returns to the big idea

B2B marketing returns to the big idea

by Tom Sandford | Jul 20, 2018 | Content Marketing Strategy

‘How was that for you…?” “Hmmm… Could have been better. But it’s nice to know that I’m not missing anything.” That was the response from pretty much everyone I chatted to at the B2B Marketing Ignite conference drinks reception. Most agreed the whole thing was...
Re-engagement campaigns: How to win back lost fans

Re-engagement campaigns: How to win back lost fans

by Marc Woodland | May 10, 2018 | Content Marketing Strategy

It may be hard for some young ‘uns to believe, but marketing was a big thing even before Tim Berners-Lee fired up the internet. Big, but different – it was very much a one-way street, focusing on conversion through memorable, attention-grabbing campaigns rather than...
6 B2B marketing campaigns guaranteed to inspire you

6 B2B marketing campaigns guaranteed to inspire you

by Stuart Roberts | May 8, 2018 | Content Marketing Strategy

Is your B2B content getting you down? Bored of the same old same old? Uninspired with the insipid? You’re not alone. Compared to its sexy cousin – B2C – B2B marketing gets a rep of being a little buttoned up and stuffy. And often it is.   You may like: The...
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