by Tom Sandford | Aug 24, 2018 | Content Marketing Strategy
RIP the Queen of Soul Aretha Franklin. Icon, legend, superstar; there aren’t enough superlatives to describe this remarkable woman. I always wince when businesses piggyback celebrity deaths to make a point about marketing. The thousands of ‘What David Bowie taught us...
by Stuart Roberts | Aug 14, 2018 | Content Marketing Strategy
What does your business want to be known for? What topics do you want to ‘own’? What are your areas of expertise? Answered that? Good. Now; how do you prove your expertise in these areas while also boosting your SEO and driving conversions? The answer is pillar pages...
by Tom Sandford | Aug 3, 2018 | Content Marketing Strategy
A thought experiment. It might be useful. It might not. Content marketing. We all know what that is, right? Instead of marketing your services directly, you promote your content. Show – don’t tell. The Four P’s of marketing. We’re all familiar with these, too:...
by Tom Sandford | Jul 20, 2018 | Content Marketing Strategy
‘How was that for you…?” “Hmmm… Could have been better. But it’s nice to know that I’m not missing anything.” That was the response from pretty much everyone I chatted to at the B2B Marketing Ignite conference drinks reception. Most agreed the whole thing was...
by Marc Woodland | May 10, 2018 | Content Marketing Strategy
It may be hard for some young ‘uns to believe, but marketing was a big thing even before Tim Berners-Lee fired up the internet. Big, but different – it was very much a one-way street, focusing on conversion through memorable, attention-grabbing campaigns rather than...
by Stuart Roberts | May 8, 2018 | Content Marketing Strategy
Is your B2B content getting you down? Bored of the same old same old? Uninspired with the insipid? You’re not alone. Compared to its sexy cousin – B2C – B2B marketing gets a rep of being a little buttoned up and stuffy. And often it is. You may like: The...
