Don’t be shy. (Here’s why >)

Don’t be shy. (Here’s why >)

You do things your client can’t. Whether you’re a technology business, a creative agency or a membership group, you have a specific solution designed to solve their problems. In short, you are the experts that can help. Can you really say your content reflects this...
Bored to death? Some Friday B2B inspiration

Bored to death? Some Friday B2B inspiration

Is your B2B content getting you down? Bored of the same old same old? Uninspired with the insipid? You’re not alone. Compared to its sexy cousin – B2C – B2B marketing gets a rep of being a little buttoned up and stuffy. And often it is. But we’re here to...
Delete Facebook: And other myths…

Delete Facebook: And other myths…

You’ve no doubt read the news this week that Wetherspoons head honcho, Tim Martin, has called for the business to deactivate all of its social media accounts. That’s 44,000 Twitter followers and over 100,000 on Facebook. You’ll have also likely thought to...
Bang the drum: Create the right awareness

Bang the drum: Create the right awareness

We know the marketing funnel by now: awareness, interest, evaluation, trial, purchase, loyalty. Or is it awareness, interest, desire, action, retention? Or maybe awareness, consideration, preference, purchase, loyalty, advocacy? Whatever, the terminology, the funnel...
Why marketing simplicity is hardest of all

Why marketing simplicity is hardest of all

This article originally appeared in our weekly ‘Industry Roundup Newsletter’ that goes out every Friday to marketers around the world. Join them by adding your details here. In 1657, the collection “Lettres Provinciales” was published in France. One of the missives...