Making expert content: Hilltops, hubs and links

Making expert content: Hilltops, hubs and links

What’s the difference between an expert and an authority? If we’re talking semantics, we could consult the Oxford English Dictionary. But we’re not. Sod the OED, we want the real answers and for that, we need to consult our multinational conglomerate overlords, Google...
Attack of the spambots (and how to defeat them)

Attack of the spambots (and how to defeat them)

If Benjamin Franklin were around today, his third certainty in life, after death and taxes, would surely be spambots. Our new, content-fuelled website has only been up and running for a couple of weeks but, like Monty Python in their prime, the spam is flowing freely....