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Future Content awards 2018

It’s that most wonderful time of the year again. No, not Christmas, obviously. It’s the 2018 Future Content Content Awards 2018, the ceremony with the worst name in history. These prestigious awards have been going since 2017 -...

B2B Content marketing trends for 2019

B2B content marketing is constantly evolving. Here are the major trends to prepare for... Storytelling 2.0 Social CEO’s User engaged content Visual shift Live streaming Marketing for good 1. Storytelling 2.0   Storytelling is nothing new in agency land; plenty of...

Lessons from How Not To Plan

On this cyberest of Mondays – a day dedicated to discount prices, rampant sales and clamouring consumers – it seems apt to report on an APG event I went to this Wednesday about marketing fundamentals. Les Binet and Sarah Carter from adam&eveDDB were on stage at...