Pillar pages: A quick and dirty guide

Pillar pages: A quick and dirty guide

What does your business want to be known for? What topics do you want to ‘own’? What are your areas of expertise? Answered that? Good. Now; how do you prove your expertise in these areas while also boosting your SEO and driving conversions?  The answer is pillar pages...

UX Copywriting: What is it and why does it matter

UX Copywriting: What is it and why does it matter

UX copywriting is so hot right now. In the last decade, Google searches for terms related to ‘UX copywriting’ have more than quadrupled. What started as a niche profession in Silicon Valley has now infiltrated the world of copywriting and UX design here in the UK. At...

B2B marketing returns to the big idea

B2B marketing returns to the big idea

‘How was that for you...?” “Hmmm… Could have been better. But it’s nice to know that I’m not missing anything.” That was the response from pretty much everyone I chatted to at the B2B Marketing Ignite conference drinks reception. Most agreed the whole thing was short...

Left hand, meet right hand

Left hand, meet right hand

In management circles across the land, there’s an ongoing debate around corporate hierarchies and org charts. With the need for speed and agility – and employees increasingly hungry for autonomy – does the classic structure, with diktats delivered down from on high,...

Music to your ears

Music to your ears

We like labels. Spend any time reading comments on YouTube music videos (yes, I have too much time on my hands) and you’ll see pitched battles between genre fascists: ‘You wouldn’t know grime if it came up and smacked you on the bottom, this is UK rap.’ ‘It’s not...

Never underestimate your clients

Never underestimate your clients

Your customers ain’t dumb. Online, they’ve been bombarded with 11,150 ads per month, and so 22% of them have downloaded software to block them. This is part of the reason brands turned to content marketing to build relationships and drive sales. Corporate blogs sprung...

Turn your marketing team into a content power house

Get clear on how to feed the content marketing beast; curate ideas from within the company; the right mix of creativity and effectiveness, and future-proof your content marketing practices.

 

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