Marc Woodland
Content by Marc Woodland:
ABM: A four-step process to deciding your Account-Based Marketing target accounts
One of the most crucial steps – if not the most crucial – in the ABM process is...
Account-Based Marketing: Setting your ABM Strategy
When starting any marketing initiative, a good place to start is with your goals. What do you want...
The one role missing from your marketing team
There are so many roles that you can fill in your marketing team. Marketing Executive, Digital...
The #1 ingredient missing from your marketing
I’m currently writing this on a flight back from visiting a client in Athens. Whenever I’m...