It’s goodbye from Stu…

It’s goodbye from Stu…

You may know already, you may not, but next Friday (14th) is my last day at Future Content. So, it’s about time I wrote my mushy, gushing farewell post. It’s been a remarkable six years for me in the content hot seat. I came on board with journalistic experience...
Why marketing should marry with experience

Why marketing should marry with experience

I was chatting to a friend of mine last week – a recruitment consultant. We ended up talking about brands and marketing because we’re totally fun and interesting people. He went into a business recently that was having trouble recruiting and retaining the best...
Identity: the key to successful marketing

Identity: the key to successful marketing

This week, I’ve been reviewing the transcripts of interviews with 16 leaders of the UK’s leading independent agencies – over 30 hours of conversation about how their marketing went from ‘pretty crap, actually’ to fantastic. What was the spark, I wondered, that...
Content creation: Two metrics that matter

Content creation: Two metrics that matter

Four years ago, a business mentor told me that once I built great dashboards for the business, growing and managing it would become easy and fun. With that advice ringing in my ears, I went on a dashboard rampage; and the company has been building and refining them...