Three truths about writers and editors

Three truths about writers and editors

This week I’ve interviewed 20 editors, reviewed over 80 writer CV’s and listened to a lot of professionals talk about how to commission great content. I know that many of you are charged with growing your own content team, so I thought it would be helpful to share...
Future Content awards 2018

Future Content awards 2018

It’s that most wonderful time of the year again. No, not Christmas, obviously. It’s the 2018 Future Content Content Awards 2018, the ceremony with the worst name in history. These prestigious awards have been going since 2017 – 12 months in actual time, but...
Lessons from How Not To Plan

Lessons from How Not To Plan

On this cyberest of Mondays – a day dedicated to discount prices, rampant sales and clamouring consumers – it seems apt to report on an APG event I went to this Wednesday about marketing fundamentals. Les Binet and Sarah Carter from adam&eveDDB were on stage at...