Identity: the key to successful marketing

Identity: the key to successful marketing

This week, I’ve been reviewing the transcripts of interviews with 16 leaders of the UK’s leading independent agencies – over 30 hours of conversation about how their marketing went from ‘pretty crap, actually’ to fantastic. What was the spark, I wondered, that...
Content creation: Two metrics that matter

Content creation: Two metrics that matter

Four years ago, a business mentor told me that once I built great dashboards for the business, growing and managing it would become easy and fun. With that advice ringing in my ears, I went on a dashboard rampage; and the company has been building and refining them...
Three truths about writers and editors

Three truths about writers and editors

This week I’ve interviewed 20 editors, reviewed over 80 writer CV’s and listened to a lot of professionals talk about how to commission great content. I know that many of you are charged with growing your own content team, so I thought it would be helpful to share...
Future Content awards 2018

Future Content awards 2018

It’s that most wonderful time of the year again. No, not Christmas, obviously. It’s the 2018 Future Content Content Awards 2018, the ceremony with the worst name in history. These prestigious awards have been going since 2017 – 12 months in actual time, but...