Making expert content: Hilltops, hubs and links

Making expert content: Hilltops, hubs and links

What’s the difference between an expert and an authority? If we’re talking semantics, we could consult the Oxford English Dictionary. But we’re not. Sod the OED, we want the real answers and for that, we need to consult our multinational conglomerate overlords, Google...
Article writing for search engines: The how’s and why’s

Article writing for search engines: The how’s and why’s

Being an expert in your field is a sure fire way to encourage more business, both through trust and immediate association. You may know all there is to know about your field of expertise, but how do you promote this in a way that presents your knowledge to potential...