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How well-planned are your blog article topics?

How well-planned are your blog article topics? Do you have an editorial calendar based on a well-defined content strategy, or is it based on article-by-article, spur of the moment inspiration? Often, we’ll come across blog pages that are scattered with an array of...

B2B Marketing is different… Right?

If you’ve been (ahem) lucky enough to attend one of my content strategy workshops over the last few years, chances are you’ll have seen this slide. This slide is from Field and Binet’s, the long and the short of it, a book about advertising effectiveness. It’s...

Have you heard of Google’s SERP Features…?

If you haven’t heard of Google’s Search Engine Results Page Features (SERP Features) you would have definitely seen them! Likely multiple times, every single day. Basically, they are everything that appears on Google’s search results page on top of the regular...