Why marketing should marry with experience

Why marketing should marry with experience

I was chatting to a friend of mine last week - a recruitment consultant. We ended up talking about brands and marketing because we’re totally fun and interesting people. He went into a business recently that was having trouble recruiting and retaining the best talent....

Content marketing needs business leader engagement

Content marketing needs business leader engagement

Last week I spoke about the role a business leader’s identity plays in improving a business’ marketing. I urged marketing directors or teams to think about how they can make great marketing - and their marketing plan - a part of the business leader’s...

Identity: the key to successful marketing

Identity: the key to successful marketing

This week, I’ve been reviewing the transcripts of interviews with 16 leaders of the UK’s leading independent agencies - over 30 hours of conversation about how their marketing went from ‘pretty crap, actually’ to fantastic. What was the spark, I wondered, that caused...

Content creation: Two metrics that matter

Content creation: Two metrics that matter

Four years ago, a business mentor told me that once I built great dashboards for the business, growing and managing it would become easy and fun. With that advice ringing in my ears, I went on a dashboard rampage; and the company has been building and refining them...

Three truths about writers and editors

Three truths about writers and editors

This week I’ve interviewed 20 editors, reviewed over 80 writer CV’s and listened to a lot of professionals talk about how to commission great content. I know that many of you are charged with growing your own content team, so I thought it would be helpful to share...

We’re hiring: Editor (Part-Time)

We’re hiring: Editor (Part-Time)

Updated: 24th of May, 2019 Salary:  Negotiable, depending on experience Hours:  Part-time: 22 hrs per week Closing date for applications: June 17th, 2019     Company Future Content is the experts’ agency. That means we’re a B2B content marketing team that...